Soma®
At Soma®, I work as a designer where I specialize in designing and conceptualizing a unique in-store experience for Soma stores and various packaging for Soma products. Additionally, I am responsible for creating editorial layouts for the monthly brochure featuring new products. My role also involves assisting in the design and execution of engaging collateral and content that effectively conveys the brand and product story. I take pride in using my creativity and skills to enhance the visual aspects of Soma, contributing to the company's growth and success.
Conceptualize unique in-store experience for Soma stores
Design packaging for Soma products
Create editorial layouts for monthly brochure featuring new products
Tools used - Adobe Indesign, Illustrator and Photoshop
Job Responsibilities | Graphic Design | Visual Branding
In-Store Branding
I was part of a team that designed all the visuals and marketing for the new Soma® stores that opened. We created banners featuring grids of images showcasing the different bras sold at Soma® to be placed on the windows. Additionally, we designed small bra cards that displayed the different bras offered at Soma and explained why customers should buy them. These bra cards were strategically placed around the store to help customers navigate and find the right bras for them.
Design Process for In store Signage
Semi Annual Sale Design Update
Chico’s Flagship Store
I was so proud to be on a team who opened our first ever Chicos Inc store, Periwinkle, on Sanibel island. The store had been closed for over a year due to Hurricane Ian. We incorporated stunning visuals showcasing Sanibel Island into our interior marketing designs, complemented by the creation of souvenir postcards for our Chico's customers. Included below are images of the store, featuring glimpses of the Soma shop-in-shop store located within Chico's.
Packaging
As a designer at Soma®, I'm responsible for creating various packaging designs for the brand's products. Working closely with the team, I conceptualize and execute unique and innovative packaging designs that reflect Soma's brand values and resonate with the target audience.
Influencer Collaboration Packaging Boxes
PJ Sets Packaging
Lingerie Wash Packaging
These are some of the period panty packaging concepts that I designed for Soma® Period Panty. I also designed different color options for different absorbencies that we may have to offer.
Concepts for Period Panty Packaging
These are some of the Hangtag design brainstorming that I created for the Soma®. I tried to highlight three benefits of the product through icons, helping her understand what we offer.
Concepts for Hangtag
Catalogue design
As a designer and ideator at Soma®, one of my responsibilities is to create the layout for the monthly brochure featuring all the new products. Using my skills and creativity, I conceptualize and execute an engaging editorial layout that effectively showcases the latest offerings from Soma®
