Soma®
Digital Graphic Designer
Dec 2024 - Present
As a Digital Designer at Soma, I create visually compelling and user-friendly digital assets that enhance the online shopping experience. My role involves designing key site elements, including category shelf headers, that align with brand identity and marketing strategies to ensure a cohesive and engaging experience for customers across all digital platforms. Key responsibilities include:
Design and maintain on-site assets, including PLP, homepage, and app banners for various categories and navigation.
Create digital assets such as shopping bag designs, gift cards, and other website elements to enhance the user experience.
Ensure brand consistency across all digital touchpoints, optimizing visuals for engagement and functionality.
Tools used - Sketch, Figma and Adobe Photoshop
Job Responsibilities | Digital Design | Website Design
Website Design
At Soma, I design and develop engaging website visuals that enhance the online shopping experience and maintain brand consistency. My work includes creating product listing page (PLP), in-grids, category banners, and navigation assets for various collections, such as Bra Franchise, Lingerie, Lounge, Sleep, and more. Each design is crafted to elevate the brand’s aesthetic while ensuring a seamless and intuitive user journey. Below are examples of my work showcasing category banners and PLP layouts.
App Design
App banner design on homepage for different categories offered at Soma.
Graphic Designer
Jan 2022 - Nov 2024
• Conceptualized and implemented unique in-store branding strategies for Soma stores, crafting immersive visual experiences that resonate with customers and enhance brand identity.
• Created editorial layouts for monthly brochures, showcasing new products, ensuring alignment with marketing objectives.
• Developed packaging designs for a range of Soma products, focusing on both aesthetic appeal and functional practicality.
• Designed and execution of engaging collateral and content, including PR Packages and working with independent artists to showcase there brand with Soma.
Tools used - Adobe Indesign, Illustrator and Photoshop
Job Responsibilities | Graphic Design | Visual Branding
In-Store Branding
I was part of a team that designed all the visuals and marketing for the new Soma® stores that opened. We created banners featuring grids of images showcasing the different bras sold at Soma® to be placed on the windows. Additionally, we designed small bra cards that displayed the different bras offered at Soma and explained why customers should buy them. These bra cards were strategically placed around the store to help customers navigate and find the right bras for them.
Design Process for In store Signage
Semi Annual Sale Design Update
Chico’s Flagship Store
I was so proud to be on a team who opened our first ever Chicos Inc store, Periwinkle, on Sanibel island. The store had been closed for over a year due to Hurricane Ian. We incorporated stunning visuals showcasing Sanibel Island into our interior marketing designs, complemented by the creation of souvenir postcards for our Chico's customers. Included below are images of the store, featuring glimpses of the Soma shop-in-shop store located within Chico's.
Packaging
As a designer at Soma®, I'm responsible for creating various packaging designs for the brand's products. Working closely with the team, I conceptualize and execute unique and innovative packaging designs that reflect Soma's brand values and resonate with the target audience.
Influencer Collaboration Packaging Boxes
PJ Sets Packaging
Lingerie Wash Packaging
These are some of the period panty packaging concepts that I designed for Soma® Period Panty. I also designed different color options for different absorbencies that we may have to offer.
Concepts for Period Panty Packaging
These are some of the Hangtag design brainstorming that I created for the Soma®. I tried to highlight three benefits of the product through icons, helping her understand what we offer.
Concepts for Hangtag
Catalogue design
As a designer and ideator at Soma®, one of my responsibilities is to create the layout for the monthly brochure featuring all the new products. Using my skills and creativity, I conceptualize and execute an engaging editorial layout that effectively showcases the latest offerings from Soma®
