Toy Creations

Toy Creations is a website that allows people to easily access a wide variety of toys, which can be delivered to their homes. The interface is designed to be user-friendly for working parents and younger kids to navigate on both their phones and computers, and to make decisions on what to get for their children. Additionally, the website is designed to be responsive, optimizing the user experience across all devices.

Tools Used - Adobe XD and Illustrator

UX/UI Case Study | UI Design | UX Research

Problem

Parents and younger children face challenges in easily accessing a wide variety of toys and making purchasing decisions. Toy Creations aims to solve this problem by providing a user-friendly website interface and delivery service.

User Research

I began my work with secondary research on the online shopping experience. Following this, I conducted interviews with potential users, which helped me reach conclusions to design a responsive website for working or stay-at-home moms to easily find suitable toys for their kids.

Pain Points

1.
Easy Access

User wanted an easy navigating website to find toys and games that they could get for their kids.

2.
Faster Checkout

With working and juggling kids at home an easier and a faster checkout was what user was having a problem with.

3.
New Updates

Get updates about new toys to stimulate their childs brain and help them grow while having fun was always a challenge for parents.

User Journey